Persistence pays off

Posted on 20th August 2024 by Streets Business Support


Image to represent Persistence pays off

Persistence in following up leads is a crucial trait in many fields, especially in sales and practice business development. It involves consistently pursuing potential opportunities, contacts, or information, even when initial efforts do not yield immediate results.

Here’s why persistence is important and how it can be effectively practiced:

Importance of Persistence:

  1. Maximizing Opportunities: Not all leads will convert immediately. Persistence increases the likelihood of turning a lead into a successful opportunity by maintaining communication and demonstrating commitment.
  2. Building Relationships: Consistent follow-up helps to build trust and establish a relationship with the lead. This is essential when converting your prospects into new client instructions.
  3. Standing Out: In competitive environments, the most persistent individuals often stand out from the crowd. Persistence shows dedication and can differentiate you from competitors who give up after the first attempt.
  4. Overcoming Obstacles: Initial resistance or rejection is common. Persistence allows you to overcome these barriers, often leading to eventual success.
  5. Continuous Learning: Through persistent follow-up, you gather more information, refine your approach, and adapt to the needs of the lead, which improves your overall effectiveness.

How to Be Persistent in Following Up Leads:

  1. Set a Follow-Up Schedule: Create a timeline for following up with leads. This might involve setting reminders to check in after a certain period, ensuring that no lead is neglected.
  2. Automation: Many of these follow-up processes can be automated using email marketing techniques

The key is to see that it is a series of planned follow ups that is your best option to increase conversions. Do not give up if success does not come early.


No Advice

The content produced and presented by Streets is for general guidance and informational purposes only. It should not be construed as legal, tax, investment, financial or other advice. Furthermore, it should not be considered a recommendation or an offer to sell, or a solicitation of any offer to buy any securities or other form of financial asset. The information provided by Streets is of a general nature and is not specific for any individual or entity. Appropriate and tailored advice or independent research should be obtained before making any such decisions. Streets does not accept any liability for any loss or damage which is incurred from you acting or not acting as a result of obtaining Streets' visual or audible content.

Information

The content used by Streets has been obtained from or is based on sources that we believe to be accurate and reliable. Although reasonable care has been taken in gathering the necessary information, we cannot guarantee the accuracy or completeness of any information we publish and we accept no liability for any errors or omissions in material. You should always seek specific advice prior to making any investment, legal or tax decisions.


Expert insight and news straight
to your inbox

Related Articles


Essential Credit Control for SMEs

A well-structured credit control system is crucial for small businesses to maintain cash flow and reduce the risk of bad debts. Without proper controls, late payments can disrupt operations and put financial strain on the business. Clear Credit


Sources of funding for small businesses

Starting or growing a small business often requires capital, but securing the right funding can be a challenge. Fortunately, there are various funding sources available to entrepreneurs, each with its own benefits and drawbacks. Personal


The benefits of benchmarking financial results

Benchmarking financial results involves comparing a business’s financial performance against industry standards or competitors. This process offers numerous benefits, helping businesses identify strengths, weaknesses, and opportunities for

You might also be interested in...